The COVID-19 pandemic isn't the root cause of the arts sector’s current struggles. It merely accelerated industry declines that originated almost four decades ago.
We love to proclaim, “Classical music is not dead!” and “Art is for everyone!”
But opera audiences have plummeted 77% since 1982. Classical music audiences are down 65%. Theater audiences have declined 62% and ballet 52%.
These declines were already set in motion before the pandemic began, with a number of factors causing U.S. audiences to find less and less relevance in what arts organizations have to offer.
It’s time for artists and arts leaders to start pushing for meaningful change. And change starts with a willingness to rethink the status quo.
Ready to rethink? Join the movement. Get a seat at Ruth Hartt’s perspective-shifting workshops before registration closes on 9th January.
Use code ALTCLASSICAL10 to get 10% off.
