about
changing the image of classical music
What
Alternative Classical creates and promotes new approaches to classical music. We offer consultancy, creative direction, and artist/project management services to music organisations and individuals who create informal classical music experiences for diverse audiences.
Why
We want to change the image of classical music to attract new audiences, to push boundaries and to explore fresh ways of programming classical music, both within and outside of its traditional settings. We want to support the organisations and musicians already working towards this goal with our specialist expertise, and produce more opportunities for alternative classical events. In short, we want to make new projects bigger and better to redefine the way classical music is perceived.
Who
Alternative Classical is run by Hannah Fiddy, who has worked with many of the most innovative organisations at the forefront of the alternative classical movement, and supported many musicians, ensembles and charities with building a strong digital presence.
Nonclassical
London Symphony Orchestra
Spitalfields Music
John Rutter & The Cambridge Singers
The King’s Singers
London Sinfonietta
Kings Place
Street Orchestra Live
Classical Remix
Melos Sinfonia
Beethoven 251 Festival
The Purcell Singers
Music for Youth
The Outcry Ensemble
Cambridge Summer Music Festival
London English Song Festival (Southbank Centre)
Bandstand Chamber Festival
The Epiphoni Consort
Echo Choir
Tutti & Creative Skills
The Old Church, Stoke Newington
Ophelia Productions
